1^ST CENTRAL’s work on the digital rebrand of its e-commerce website was awarded bronze at the 2015 Transform Awards. The achievement at the awards recognises 1^ST CENTRAL’s excellence in branding and brand development.

The awards set a stronger benchmark each year. It also reflects the growing prevalence of brand in corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

The Transform Awards has been running for the past six years in Europe. Last year the awards were also established in the Middle East North Africa and Asia-Pacific regions to coincide with the launch of Transform magazine, a global publications on brand development. The awards event has become a prestigious benchmark of those leading the way in both creative and strategic branding. The awards, held at the Brewery in London were hosted by Gyles Brandreth.

Andy James , UK CEO of 1^ST CENTRAL said: “We are incredibly proud to have won this award for our work in rebranding and rebuilding the website. We had a modest budget to achieve our goals so to have that work recognised by our peers in the industry shows what a great job the team did.”
 
Brittany Golob, editor of Transform magazine, said: “The companies shortlisted are those that truly understand the need for a sustainable, viable and strategic brand. They share in a commitment to creating the best brand for a company’s stakeholders.  New areas have developed over the past six years that exemplify the shift in brand development. The Transform Awards are proud to benchmark excellence in rebranding, brand development and brand strategy. We congratulate all of this year’s winners.”