We’re delighted to announce that 1^ST CENTRAL will have the naming rights to Sussex County Cricket ground for the next three seasons.
 
This means that the ground’s new official name will be 'The 1^ST CENTRAL County Ground, Hove’, with the sponsorship running until the end of the 2018 season.
 
Andy James, our UK CEO, said: “As a large employer in Sussex, it’s of huge importance to build relationships with the community, and also with a team that has a long and recognised history in cricket and strong community ties.
 
“This partnership is something that really excites us. We look forward to seeing some great cricket matches at The 1^ST CENTRAL County Ground in Hove.”
 
Zac Toumazi, Chief Executive of Sussex Cricket added: “Our ongoing development as a club has proved a significant factor in being able to secure another major long-term naming rights partner and we are delighted to be able to welcome 1^ST CENTRAL to Hove.
 
“It is particularly pleasing to see an up and coming Sussex based organisation like 1^ST CENTRAL become a part of the Sussex Cricket family and we look forward to working together for the benefit of both parties.”
 
Kicking off in a few weeks’ time, the first competitive home game at the 'The 1^ST CENTRAL County Ground, Hove’ will see Sussex battle against Essex in the Specsavers County Championship from Sunday 17^th April.